Needless to say – 2020 has been a year in the shambles for many marketers which is why with the economy slightly picking up at the anvil of the new year 2021, this year is all poised to architect digital marketing trends that are bound for glory and bound to evolve. As the good old cliché goes “necessity is the mother of invention”, it is time for all and in particular, the marketers to rise like a phoenix from the ashes in the face of adversity. For any business to rise and shine, the marketer needs to play an instrumental role by adapting new strategies and prioritizing new actions to scale up in the space of online business. That being said any business that can adjust its wings to be flexible in this trying time will stand itself in good stead and stand tall in 2021.
As there is light at the end of the tunnel and every cloud has a silver lining, here’s a low-down what things will blossom in the online marketing landscape and how the top digital marketing trends will shape up and evolve in 2021 to help your business grow and remain afloat in the cut-throat competitive world.
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Chatbots
In pursuit of leaving no stones unturned for converting your target into turnover, Chatbots will play a pivotal role in helping your business go the extra mile and will be a top draw in digital marketing trends in 2021. Chatbots leverages AI-based technology or it is a by-product of artificial intelligence and incorporates instant messaging to serve the customers or site visitors – 24X7. According to a survey, 85% of customer service will be served by Chatbots by 2020 and augurs well to surpass 2020 figures in 2021. Chatbots are virtual assistants and loved by customers as they cater to customer service in terms of their 24X7 responsiveness and assisting the customers by answering instantly.
Voice Search
The search results differ vastly when it comes to voice search. Voice search yields a varied result vis-à-vis search results produced by the text-based search. Most importantly, voice search is still not under the purview of Google’s algorithm which is why the results vary in the case of a voice-based search. From the perspective of SEO, it will be worth the move for businesses to ramp up their presence in the online circuit against any search that is locally made by the customers who are exhibiting a shift in their taste to say – from text-based searches to voice basses searches. So, what’s the doing – content pertinent to search results should be fine-tuned to optimize for voice.
Video Marketing
Video marketing is in vogue and continues to be one of the digital marketing trends in this decade, as well. Based on a survey, 52% of the customers opined that they are able to make a decision after watching product videos when it comes to online purchases. People find video content more engrossing which is why Google places sites enriched with videos higher up in the ranking order.
Personalization
In the present day and age, what appeals to a customer is personalization as 90% of today’s customers find it worth considering. So, businesses should shake up by re-drawing their personalization strategy to grow traffic into their website. To a customer, personalized experiences matter the most. Hence, businesses need to personalize their marketing strategy to draw more traffic by harnessing the power of personalized content, email, and products.
Social Media Marketing – To engage and retain for more business
In 2021, one of the things that are trending in the digital marketing scene is the way the organizations, brands, and businesses are prepping up more to woo the customers by increasing their social media marketing spends by infusing video and interactive content on social media. Budgets allocated for social media marketing attributed 24% of total US marketing budgets during Q2 of 2020 and this figure is bound to grow.
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Power of Artificial Intelligence
Artificial intelligence (AI) is one of the things that will drive the digital marketing trends – a lot deeper than before as it evolves to be regarded as the vehicle to biggest commercial opportunities. According to Gartner, it is projected that 30% of businesses will make heavy use of artificial intelligence (AI) in their sales processes in 2021 AI can make sense of the behavior of the consumer, learn the customer journey from the search all the way leading to a product purchase, decode user data from across social media to help business and services by giving consumers product recommendations, personalized emails and other e-commerce activities.
The rise of visual search
If you think that visual search to be the SEO game-changer, well – then basis of the digital marketing trends – visual search is all poised to evolve and make a leap in 2021. Still in its nascent stage but potent enough to strike a lethal marketing strategy is by way of visual search. Many people have developed the art of visual search more than before. For an instant, Pinterest fetches 600 million visual searches per month, and Americans to the tune of 36% and counting are using visual search. Visual search is indispensable when it comes to shopping, local business reviews, directions, and many more.
Pay-Per-Click (PPC) Advertising
In accordance to Google Economic Impact, businesses spending $1 on Google Ads will fetch an ROI amounting to $1.5 or more than $2 which is why PPC campaigns should be one of the strategies to pack a punch in the digital marketing landscape. With the integration of artificial intelligence and machine learning the PPC campaign efficiency has evolved to maximize conversions by automating campaign efficiency.
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Webinars & Virtual Events
Webinars and virtual events continue to be an integral part of digital marketing and more so in 2021. This is one of the biggest digital marketing trends in 2021 and spilling into 2021. Many events and conferences had been canceled or postponed indefinitely in the wake of the pandemic. Businesses and brands have adapted to the new game of webinars and virtual events to market their products or services, generate leads and brand awareness to keep them going, and most importantly, occupy the mindshare of the consumers.
Browser Push Notifications
Browser Push Notifications is gaining traction over email marketing or newsletters. According to a poll in 2019, 85% of online stores have shifted alliance to web push notifications. The potency of email marketing is weakening owing to filters and blockage, as part of the trends in the digital marketing arena – browser push notifications is something that businesses will adopt in 2021 to engage more customers through an evolved personalized push to maximize conversions.
CONCLUSION
So, voila – there you have it – with these insights into digital marketing trends and their impact on the online marketing landscape, there is no ‘one size fits all’ solution to help grow a business in 2021. Having said that, there will be a paradigm shift in the road to digital marketing evolution as each business has to weather the storm to move forward in 2021 must keep abreast of the technologies and trends and embrace strategies by harnessing the power of one or many digital marketing tools to treat customers well and serve their demands.