Welcome to Business Growth Marketing! I am Khushi, a digital marketer. I’m going to be talking about how to market your business through SEO. Now I know what you’re thinking. SEO? What’s that? SEO stands for search engine optimization. That’s the process of getting your website on the first page of google. And the reason you want to be on the first page is that that’s where people see your website first. Now the first thing you have to realize is that SEO is a long-term process. It’s not something that you can do overnight. If you own a business, not only do you need to pay attention to your website but to search engines as well! Be sure to subscribe to this channel for more information on SEO.
Just imagine if you are running a Bakery shop in Delhi. And you are having a website too. But when people are searching for “best bakery shop in Delhi” and your site doesn’t show up on the top page of Google or any other search engine then it’s not good. Customers are all over the internet and now it’s your duty to be available at all the touchpoints around the customers. If you want to scale your business let B2C or B2B then it’s high time for you to hire an SEO expert immediately.
In recent years, search engine optimization has become increasingly important for both small businesses and large corporations. It is one of the most cost-effective and reliable ways to get high-quality traffic to your website. Without proper search engine optimization, your business will not be able to compete in the marketplace. You can invest a lot of time, money, and effort in other marketing tactics, but none of them will be able to beat search engine optimization. And since SEO is a relatively easy and inexpensive way to reach a large number of potential customers, it’s worth the time and the money.
SEO is a wide and deep-sea, hard to navigate if you are unfamiliar with it. It is also typically an afterthought once a business has already been built. Local businesses that don’t optimize for search engine results are spending money to try and bring in customers, but not getting the results they want. SEO is affordable, easy to implement, and gives great results. And, a good SEO can help you make decisions that will have a positive return on your investment.
SEO is a marketing strategy that requires a long-term commitment. A business that focuses on SEO will get a lot of web traffic but at the same time, it will cost much less to maintain than any other marketing strategy. SEO is an effective way of getting business conversion and profits.
The cost-effectiveness completely depends on your business model. If you have a small business it can be done at a lesser cost. But if you are having an e-commerce store then the cost may vary because it is relatively hard and it’s a time-consuming process to get the ranking on the top of Google. You can surely see the difference in about 6 months time. Once it reaches the top you will experience an autopilot mode of customer engagement in your sales funnel.
Another key factor of cost-effectiveness is the number of total competitors in the market. If the competitors are high and if they are having a good ranking then it might take a longer time to get into the top page and plus it will also affect your overall budget. So to sum up there is no particular fixed rate when it comes to SEO but it majority depends on your business model. I can surely guarantee you that SEO is worth the effort and time coz you will see massive results over a period of time and you will get good business out of it.
Components of SEO::
If you choose the right SEO partner and work with him in the right way, you always get positive results. Monthly SEO activity depends on business goals, but most businesses need SEO activities every month after the initial promotion. SEO components include very broad terms like content optimization, keywords placement, images optimization, website performance, etc. So if you are a business owner and looking to hire an SEO expert then you should consider all these factors.
Is SEO all about Google? ::
One more key advantage for SEO is that it can work in more than 20 plus search engines. Isn’t that cool? You see, the process of SEO is not that different from one search engine to another. Essentially, SEO is about optimizing the content of your website so that search engines like Google, Yahoo, Bing, Baidu, Yandex, Ask.DuckDuckGo, Naver. can index it fast and rank it high. It’s that simple.
Ranking first on Google isn’t the same as being successful. There are some important things you should do to make sure that you maintain your top ranking.
First of all, you should monitor if you are still number one on Google.
You should know the keywords you want to target and the ones you are currently ranking for. There might be some discrepancy, and that’s why it’s important to constantly monitor your rankings.
You can also use other keyword tools to analyze your competitors. Once you reach the top, you just have to sustain there. Monthly audits are enough for you to check your performance.
If you’re looking to market your business online, it is important to understand how search engine optimization works. Whether you are a large company looking to expand online or a small business looking to increase traffic, SEO is a great place to start. I hope you found this video useful. Share this video with your friends and don’t forget to subscribe to this channel.