If you’ve been the owner of a website or a blog for any length of time, you’re probably striving continuously to improve the SEO of your website or blog. The more effort you put into SEO, the better your ranking will be on the various search engines, which in turn means your website or blog will enjoy more traffic.

Of course, even though you likely already use several social networking sites, you may not yet be sure how much those sites can help improve your rankings. One of the best sites to take advantage of is LinkedIn. The main reason for this is that the site already enjoys phenomenal rankings due to the profiles that are hosted on it. Using LinkedIn for SEO can be a game-changer for your online presence.

If you already have a LinkedIn account then you can already begin improving your website’s SEO with your LinkedIn account. Let’s take a look at a few simple ways to use LinkedIn to improve the SEO of your website or blog:

optimize for seo

Step 1: Making Use of Anchor Text and Links

Even though this is incredibly simple, it’s of the utmost importance, if you want to increase the SEO of your site. You need to use anchor text to link to your website from your LinkedIn profile. When you create links to your various websites, it results in potentially profitable backlinks, and this is why it’s important to use anchor text which makes use of specific keywords that are relevant to your website.

You need to bear in mind that major search engines such as Google will quite literally scrutinize anchor text when they rank websites. This of course means that if you had web site specific keywords to your anchor text, your SEO will be vastly improved. In other words, you need to avoid using names like “My Website” or George’s Blog, but instead, you should try to be a little bit more creative.

Also Read :- 5 Tips to create the best SEO Content for your Site

Step 2: Keyword Focus When Composing Your Profile

When you sit down to type up your LinkedIn profile, you must focus on using the most relevant keywords. During the process, you’ll be required to include a headline, personal interests, summary, and also job descriptions, etc. Without overdoing it, try to keep your profile rich with relevant keywords relating to your specific website or blog. This focus is essential when using LinkedIn for SEO.

Step 3: Add Connections

The importance of using LinkedIn for adding connections simply cannot be stressed enough, particularly if your goal is to improve the SEO of your website. In doing this, you’ll effectively be making your website more visible, bearing in mind that the more connections you have, the more visible your site will be to people out there in cyberspace. Over and above increasing your website’s visibility on the LinkedIn site, you’ll also be increasing the overall visibility of your website or blog on the internet.

Also Read :- Why Do Businesses Need Search Engines Optimization? The Psychology of Search Engines Optimization

Step 4: Customize Your URL

Last but not least, you need to customize the URL that you have on the LinkedIn site, bearing in mind that LinkedIn members have an opportunity to customize their profile URL, rather than making do with the default one. You can even choose to change the URL to your name, the name of your company, or even the name of your website. You can rest assured that if you do this it will result in your profile becoming far more visible, and this in turn goes a long way towards improving the SEO of your website.

optimize for seo

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