Once having a website was seen as a sign of being a premium business. Today, as we step into 2022, the scenario has changed drastically. It is no more about having a website but about marketing your brand. And the options are plenty, even for a small business that is yet to carve out its segment in the market! The best of the options available are
Should you start digital marketing before your business holds the ground?
“I will invest in digital marketing once the business starts making some money!”
Are you thinking the same? You won’t be alone to do so for sure! Numerous small businesses and startups think the same way, mainly to cut down on the initial cost of starting the business. After having invested in the setting up of the business and allocating cash for operation for the upcoming few months at least, marketing cost seems like an added expense that can be avoided for the moment. Especially since no one yet knows about the product or service and will not be searching for the business on the web. However, that’s where they all make a terrible mistake and lose out on a great opportunity.
Marketing is an essential part of any business as any other activity. It doesn’t matter if you have just started today. Unless you knock on the doors of every prospective lead, you are not going to get your business up and running. And, with digital marketing, the task becomes a whole lot easier! The best part is that it doesn’t even cost as much as you might think.
Here are a few simple and latest digital marketing hacks that will get your business, however small it might be, off the blocks.
Start with Google My Business
Not every business needs a website! You will have to understand the necessity of a website. Are you providing any service and getting appointments online? Are you selling products online? Are you providing any online consultation or service? Unless you are involved in one of these, there is a high probability that your business will not need a website, at least not right away.
However, what you need is a Google My Business page. It lists the business and maps them in terms of location, contacts, working hours, and services provided. It even has the option to get genuine consumer reviews. If you plan on having a website at a later stage, you can list that as well.
Google My Business is a powerful tool that will allow you to reach out to prospective clients without you having to market your business personally to every individual.
Social Media is a powerful marketing tool
When we talk about digital marketing in 2022, there is no way that we can ignore the power and contribution of social media. Social media plays a critical role with its extensive reach and presence in every individual’s life. So, if you start talking about your business, what makes it unique, and what you are offering, this is the perfect place to start doing that.
Build a solid social media profile and remember to post regularly. Also, maintain a social media calendar for better planning and results. You will also need to find the best time to make those posts since the reach is not the same all around the clock.
Influencer Marketing is effective
There was a time when marketers would give extreme importance to organic marketing. While organic marketing is still effective, it is hard for new and small businesses. However, for those who are into product sales primarily, and in some cases, into the service business, influencer marketing is as much effective as organic marketing. Moreover, it is easier to achieve, especially since you will reach out to users and invite them for collaboration directly. This elevates the brand identity and offers greater reach to new businesses.
Invest in SEO for your website
If you happen to get a website built, it is essential that you invest in SEO from the start and never stop doing so. SEO is critical for your website to be viewed and indexed correctly by search engine bots. Moreover, good SEO always helps your business in the long run as your website gets more relevant traffic that converts to business.
Do not ignore SEO for a later date because that can cost you a lot more in the long run for making changes and removing issues. Also, your website may already have a bad ranking, and increasing the ranking becomes a time-consuming task. The same goes for stopping SEO once you have started. Doing this will mean that you have wasted the money you spent on SEO until that date.
Content still rules
Content is the king and remains so, no matter how much change happens or how many Google updates come out. Therefore, you need to ensure that you generate high-quality content that addresses the queries of your target audience. Moreover, it needs to be engaging if you wish to get it shared and reach a larger audience. Therefore, you must invest in good content creators if you want your business to succeed.
Invest in Ads
Finally, there’s always the need for Ads. You cannot wholly ignore all paid advertisements, especially when running a new business. Ads give you greater reach and help you reach out to the targeted audience with greater perfection. It is also the best way to increase your brand presence online.
Marketing need not burn a hole in your budget
Using the latest digital marketing techniques smartly will save you money and give a better return on investment. Not investing in marketing altogether is a terrible mistake and will never get your business as high as it can get. Word of mouth is no longer the best medium for gaining new clients. Digital marketing today is the cheapest and most effective marketing method that allows new businesses to achieve success.