SEO has become a very broad term and what it means varies greatly depending on whom you ask. It can mean different things to different people and this blog post will look at the SEO landscape. It will look at what SEO is and what SEO isn’t. Not only that, but it will look at the positive aspects of Search Engines Optimization. This will give you a broad view of what SEO is and why you need it. This blog post will look at the different technologies that are used to achieve SEO. You will be able to understand the technologies that are used for SEO and how these technologies work.
Let’s get into the basics
Most web traffic that your site is likely to receive will be from a major search engine such as Google, Yahoo, and Bing. That’s not to say you can’t receive traffic from other sources, for example, social media is also capable of delivering traffic to your site too.
However, the primary source of visitors to your site will be from a search engine as these are what internet users perform searches on. Search engines will bring targeted traffic to your site as they deliver results based on what people are looking for.
These targeted visitors to your site can provide you with a whole host of additional exposure and revenue. By investing in SEO you’ll receive a much greater return on investment than other types of promotion.
The benefits of Search Engines Optimization
Improved SEO rankings:-
Your site will be positioned much higher in the search results. Therefore, when potential customers are searching for your services they’ll be more likely to find you.
Definite Increase in Traffic:-
This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate.
Higher Brand Credibility, People Trust Google:-
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website.
Better ROI (Return on Investment) Than Normal Ads:-
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing.
Your Competitors Are Doing It:-
More people are starting to realize that the benefits of Search Engines Optimization are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices.
Take Your Business to the Next Level:-
SEO can bring thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.
60% Of Clicks Go to the First Result:-
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure-fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small upfront investment, you are looking at potentially millions of sales.
The Results are Permanent:-
Unlike advertisements the effects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course, you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.
Organic SEO Process: 3 Easy Steps
Objectives:-
To make your website easily findable over the web To increase the visibility to get more traffic (visitors) to the website To scale up the number of footfalls.
Introduction:-
Search engine optimization and positioning are challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science because it is applying creative techniques to an in-depth study of ¨the search engines and directories. We are committed to meeting the SEO needs of your website and propose a campaign plan. Our goal will be to meet your SEO outsourcing needs thoroughly and professionally.
SEO Program Specification:-
Our SEO Program is designed to address the search engine algorithms of all main search engines. The scope of the SEO Program is customized according to the needs of the website, the target audience it addresses, and the online competition associated with it.
The SEO process is divided into the following 6 Stages
✅ Stage I – Evaluation & Planning
✅ Stage II – Execution
✅ Stage III – SEO Implementation
✅ Stage IV – Completion
✅ Stage V – Off-page optimization
✅ Stage VI – Monitoring.
If you’re ready to take your lead generation to the next level, check out our website to book a Free Consultation on how to Use SEO for Business. In the meantime, we hope you enjoy this blog post and encourage you to contact us if you have any questions about Search Engines Optimization or any other search engine marketing topics.